Interrupting the Everyday


Snaking through our cities, often going unnoticed, are hundreds of adverts on digital screens that follow us as we journey through the city. Interrupting the Everyday is a project by m-cult and Tactical Technology Collective to rethink our urban environment and to reclaim some of these spaces for issues that affect our society. Together with a group of activists, community groups and designers, we will create campaigns that make visible and public, issues that are meaningful but not covered in mainstream media. These campaigns aim to open new perspectives to citizens everyday experiences of the city and its political underpinnings.

6 groups from NGOs and activist groups from Helsinki were invited together with designers to a workshop led by Tactical Tech to design their campaigns. The campaigns will be displayed on the Digiscreen network of Helsinki metro and tram lines during the Media Facades Helsinki festival. The campaigns aim to capture attention in a short amount of time, expose something that is invisible and interrupt people’s everyday understanding of their city.

The participating groups are multicultural women’s association Monika, the Fin­nish Fe­de­ra­tion of the Vi­sual­ly Im­pai­red, Stadin Aikapankki time bank/ Time heals, Finnwatch, urban environment group Villi Stadi and the homeless support organisation VVA.

Graphic designers: Piia Keto, Petri Clusius, Anja Lisa Hirscher, Daniel Malpica and Maritere Vargas.

Interrupting the Everyday (Arkikatko) campaigns, August 20-22, 2015 12 am-12pm on digiscreens at the Helsinki metro and tram lines.

Interrupting the Everyday, workshop with Tactical Technology, June 12-14. Call for communities (in Finnish) closed May 30.

 Everything is Going to Be Fine? – perspectives on data politics and visualisation – introductory talk by Marek Tuszynski, Aalto Media Factory, Hämeentie 135 A, Helsinki, on Friday May 8, 3 pm-5 pm.


Tactical Tech is a non-profit organisation based in Berlin, working since 2003 to advance the use of information and digital technologies by advocates and activists worldwide. The work of Tactical Tech focuses on three areas: understanding & shaping issues; digital security and privacy; and data politics.

Tactical Tech works with an international network of partners and collaborators to help rights, accountability and transparency advocates and the communities they work with to use information and digital technologies effectively in their work. Through trainings and workshops they provide direct support to over 2000 activists a year.

Thanks to: Kirsti-Sisko Salonen, Arja-Riitta Ruodemäki, Sonja Vartiala, Sanna Ristimäki, Anu Kultalahti, Sanna Tiivola, Vlada Petrovskaja, Heidi Hirvonen, Kaisla Kulmanen, Kaisla Löyttyjärvi, Anna Pyyluoma, Becky Hastings, Ruby van der Wekken, Hanna Koppelomäki and Aalto Media Factory